The son of Nat Gould and Elizabeth Madeline (Ruska) Gould, Herbert Ruska Gould arrived in England in 1895. In 1914, he enlisted in the City of London Yeomanry. After he transferred to the Royal Flying Corps, he was posted to 18 Squadron and scored six victories flying the D.H.4. Gould was was missing in action near Douai on 14 August 1918.
T./Lt. Herbert Ruska Gould, General List and R.A.F.
For conspicuous gallantry and devotion to duty. He has carried out 24 successful bombing raids, several of which he has led, and 26 low reconnaissance and bombing flights, as well as many low-flying, harassing and bombing patrols, during which many direct hits have been obtained and severe casualties inflicted. He has destroyed three enemy machines and has shown a very high spirit of zeal throughout.