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I would say that this is true without question. The German and French governments and media recognized early on that the air war had the potential to be glamorous, especially in contrast to what was happening on the ground. The British high command tried to downplay the actions of their pilots in the media for quite some time, and refused to provide details in the form of names, but the media would not be denied, and the public soon learned of its "knights of the air," too.
Initially, it made a good story because of the sheer novelty of aircraft --- the most inspiring invention of its time -- being used for combat. Flyers actually being able to down an opponent qualified them for instant celebrity at first. The German penchant for awarding the Pour le Merite for ever-increasing numbers of enemies downed reflected the status that this achievement played at official levels, and the proliferation of Sanke cards and stories in the papers on the German side made them, in my opinion, the most fervent national "fans" of the aces. The French, with their romanticized ideals for Garros, Guynemer and Nungesser, and other defenders of the homeland, were a close second. The public could find honour and glamour in the air war that the ground war, with its mud and blood and horrific casualties, could never provide.
This fascination evolved into a celebrity status, in the press and public imagination, for successful fighter pilots that continues to this day.
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