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I completely disagree. There's a lot invested in this. And the move from "picturing art", ie, using art to portrait the world, to concept art (where the level of symbolism is taken further and the key to understanding is not always just in front of your eyes) was a very interesting one. It has enriched our culture and experience of the world. If you want to go further than just the "I like it" or "I don't like it", meaning, just simple visual pleasantness, sometimes a great deal of pre-knowledge is essential. To just say "there's no effort" in this is dismiss the long work that Malevich did, working his ideas to achieve certain goals, especially about simbolism, relations of shape and colour, etc...
Interestingly there have been some research relating to colour and shape in neurobiology, especially relating the role of certain brain areas in our appreciation on visual objects. The fact that your brain can have certain areas "shut off", because of a stroke, for instance, will be an impediment to be able to appreciate certain kinds of artistic approaches. One easier way to see it is thinking on severe colour blind people and the range of art works dependent on colour that is simple out of their reach.
But I must also remind of the famous Urinol used by Duchamp. He, more than anyone else, has show that art is mostly framing. Look at this from this perspective, raise this questions, see this this way and, from this, everyone is an artist. Bottom line is, only what EACH ONE validates is art. For him. So Russel I understand your point, "what's this BS they are trying to feed me". It's important to keep a critic position and don't "buy" anything the "experten" try to sell us. But one should also not dismiss that certain works, which seem deceptively simple at first sight, are more than meet the eye.
dpolglaze, I would advise trying to know more about the artistic path taken by Malevich, the zeitgeist (time context) to better understand and appreciate his work. Maybe you will like it or not, maybe you say BS in the end or not but your appreciation will surely be different (I think).
best regards,
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