TV Ad Campaign for THE STAND Begins October 2nd

[globalmedia]

THE STAND: The Final Flight of Lt. Frank Luke, Jr. is presented by
The League of WWI Aviation Historians, OverTheFront-dot-com
TheAerodrome-dot-com - Aces and Aircraft of World War I

September 9, 2008

International TV Ad Campaign Begins October 2nd for
THE STAND: The Final Flight of Lt. Frank Luke, Jr.
New Trailer Released for The Search for THE STAND

Nearly 52 million television households in seven countries will soon see a series of newly produced 30-second advertisements for the upcoming book, THE STAND: The Final Flight of Lt. Frank Luke, Jr.

Set for release in late November, THE STAND: The Final Flight of Lt. Frank Luke, Jr. is a ground-breaking, 300-page volume that solves the mysterious death of America's legendary balloon busting ace of World War I. The book's release will be accompanied by a DVD documentary and original painting with the same theme.

The six-month ad campaign will reach more than 225 of the biggest markets in North America, including New York, Los Angeles, Denver, Orlando, Salt Lake City, Phoenix, Philadelphia, San Francisco, Oakland, Tampa-St. Petersburg, Portland, Cincinnati, and many more. Of these 225+ markets, prime time slots have already been secured in more than 70 of them.

Internationally, the advertisements will reach millions of additional viewers in Canada, Wales, Ireland, Mexico, England and Scotland.

The campaign will focus on television stations and networks with male-oriented programming. Distribution platforms such as the America One Sports Network, MavTV, Cox Sports New England, Time Warner Sports Network, Envision Media and others have already been secured.

THE STAND author Stephen Skinner said, "We were tired of seeing World War I aviation books that made no attempt whatsoever to reach the general public, and we wanted to change that. The only way to get people interested in this portion of history is to present a good story to them, and Frank Luke is a good story. We're going to bring it to the public by every means possible and make a superhuman effort."

"We've got four TV stations already lined up in Phoenix, which is obviously a big market for us since Luke was born there. Most of our ads are in prime time on Monday through Friday evenings, not off hours or weekends. All of our ads in New York are in prime time."

"We've got one shot at bringing the true Luke story to the world, and we're hustling to make the most of it."

The ad campaign is set to launch on October 2nd on America One Sports and its 171 affiliate stations and networks nationwide, with other networks and markets being added over the succeeding four weeks. The 30-second ads are only available on television and may not be seen on any other medium.

New Trailer Released for The Search for THE STAND

The latest in a series of videos and trailers promoting the upcoming DVD titled The Search for THE STAND: The Final Flight of Lt. Frank Luke, Jr. is set for worldwide release this afternoon at 2pm EDT on the The Documentary page of THE STAND's official web site, THESTANDfrankluke-dot-com.

The new trailer bears no resemblance to the television ads debuting next month. Instead, today's new release is a new look at the work done on site in Murvaux, France to solve the mystery of Luke's death.

Produced and directed by the author's son, Stephen Dale Skinner, the piece sets a different mood. "Its tragic and melancholy. I wanted people to watch that and feel as if they were looking at something meaningful from their own past, like a wedding album or a high school yearbook. Something that reaches deep inside them and pulls out memories that have a special meaning. That's the mood I was after. We wanted to create a connection between modern book readers and the time period that the book explores. I think fans of THE STAND are really going to enjoy it."

THE STAND: The Final Flight of Lt. Frank Luke, Jr., is set for release in late November. Pre-orders are now being accepted on the book's official web site at THESTANDfrankluke-dot-com.

To view the new trailer, simply visit the new web site and click on the page entitled The Documentary. The latest trailer automatically loads first.

THE STAND: The Final Flight of Lt. Frank Luke, Jr. is presented by
The League of WWI Aviation Historians, OverTheFront-dot-com
TheAerodrome-dot-com - Aces and Aircraft of World War I

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