Roundel,
>It may actually be a relatively recent thing.
>I know that for many years, Qantas used various
>boomerang trademarks or simply its name in
>capital letters.
I am wondering what imagery from their WWI aircraft and experiences Fysh and McGuiness brought home with them and transferred to their private enterprise. By the sounds of it not much. I think the AFC probably displayed graphically their identity by painting kangaroos, boomerangs etc on their aircraft, more than other AIF units. Probably because they had the best outlet. I am wondering how much that translated or continued when they got back to Australia.
>I see that you're using the Australian
>merchant flag, i.e., the red ensign-based
>design. *Some flag experts maintain that it
>was the national flag for non-government
>use until the 1950's.
I agree with them, I think it was the predominant choice of Civil Flag until the Flag Act change of 1953.
When the Flag Act was enacted in 1901 it was intended the Blue Ensign was to be flown for Federal uses only, the white ensign for the Navy and the Red Ensign for commerical uses. The British Union Flag was intended to be the flag that people would fly on Australian soil for private use. It appears that the Red Ensign was more popular for private use than the Union Jack or Blue Ensign.
I believe the Red Ensign was the predominant flag used by Australians during WWI to represent their Australian ethnicity, which is why I have it (courtesy of Scott) on my profile.
It was in 1953 that Menzies decided that the Blue Ensign was to be encouraged for private use. He encouraged it unofficially in 1941 and Chifley in 1947, but in 1953 put it into the Flag Act. Supposedly part of the reason for the Red Ensign being demoted as the popular flag was because it was red and made Australia look communist.
The AWMs collection of flags for the WWI period that are on display only show one blue ensign and the rest are red ensigns.
http://www.ausflag.com.au/flags/ensign.html
http://www.crwflags.com/fotw/flags/au.html
http://www.ausflag.com.au/debate/nma/ag010400.html
cam